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Means augmented reality - research study
Trentin, Tomáš ; Andrš, Ondřej (referee) ; Kovář, Jiří (advisor)
The goal of this bachelor thesis is to create a summary of accesible information about the most widespread means of virtual and augmented reality. First section defines the difference between the virtual and augmented reality, the two subsequent chapters describe particular headsets and smartglasses, and the goal of the last section is familiarization of the software means for creating VR/AR applications and games.
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Dřevěné brýlové obruby design a výroba
Černý, Jan
Main task of the thesis is the design of new models of eyeglasses from a wood composite, including the production of physical prototypes. The work is divided into three main categories. The introductory part focuses on general requirements and standards for spectacle frames. The second part focuses on the improvement of technological processes in the manufacture of wooden glasses and the third one, the practical part is dedicated to the proces of designig, including the analysis of the current design of wooden frames and their accessories for sale and to the production of their own prototypes. The work is accompanied by continuous photos from the glasses production process.
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Dřevěné brýle
Černý, Jan
Initial task of the thesis is the design of eyeglasses from a wood composite, including the production of physical prototypes. The work is divided into two main categories. The initial part focuses on the theoretical aspect that deals with general issues of glasses, their origins and historical development, current shape and material typologies, and ergonomics. The practical part is devoted to the design process, including analysis of contemporary of design wooden spectacle frames and detailed description of the production prototype. Work is completed on a continuous picture of the production process of eyeglasses.
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Means augmented reality - research study
Trentin, Tomáš ; Andrš, Ondřej (referee) ; Kovář, Jiří (advisor)
The goal of this bachelor thesis is to create a summary of accesible information about the most widespread means of virtual and augmented reality. First section defines the difference between the virtual and augmented reality, the two subsequent chapters describe particular headsets and smartglasses, and the goal of the last section is familiarization of the software means for creating VR/AR applications and games.
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Marketing strategy of the internet shop OriginálníBrýle.cz
Šuška, Filip ; Sedláček, Jiří (advisor) ; Malačka, Lena (referee)
The objective of the thesis is to inform about new trends in internet marketing and its application for creation of the marketing strategy of the beginning internet shop Originálníbrýle.cz. In the first part, I compare e-commerce in Czech Republic with other states of European Union. In this part I also explain traditional marketing terms and their adaptation to changing environment of internet. In the second part of the thesis, I analyze the market on which the internet shop is trying to succeed. I also carry out a questionnaire survey that is supposed to unveil additional information about customers. In this part of the thesis, I create the marketing strategy. In the end of the thesis I introduce which of my recommendations the internet shop executed. I also state their overall output.
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